Founded in 2002 by Robert Pharrell, Organised Confusion is a strategy-led, results-driven, creative consultancy with a passion for solving consumer marketing problems. We aim to simplify complex communications to bring meaning, clarity, and cultural relevance.
From fashion retailer to award-winning art director, the story of Robert Pharrell is one of independence, ambition, and passion.
Category Achievement Award
Exceeding sales expectations for Skincare brochure campaigns.
Recommended Agency 2011, 2012, and 2013
Advertising, Design, Digital and Marketing.
CONNECTIONS – N.E.W.S
Certificate of Appreciation 2010 and 2011
Providing young people with work related experience.
Robert is an award-winning art director, designer and mentor operating in London and the Midlands. He is the Founder and Creative Director of Organised Confusion — a freelance creative consultancy with a focus on marketing communications for fashion and lifestyle brands.
Finding his calling in the creative and lifestyle industries, Robert began his career in fashion when he opened an independent retail outlet, specialising in Clubwear and Partywear for the spirited woman.
In 1998, Robert pursued his passion for creativity and problem solving, joining full service creative and marketing agencies as a graphic designer. He quickly developed fundamental skills in branding and performance improvement campaigns for SMEs and leading lifestyle brands. Business sectors included retail, food services, healthcare, automotive, consumer electronics, financial services, sports, teleco, education and cultural heritage.
Moving up the ladder in 2001 to Art Director, Robert joined the global cosmetics brand, Avon. He kick-started with a successful year as a member of the Fragrance team, where he was given the challenge to rebrand the category. Combining strategy with creativity, fragrance sales significantly increased and Robert was quickly promoted to Skincare, Avon’s second largest division. During his time with Skincare, Robert was responsible for repositioning, branding and promotions, where he received Avon’s Category Achievement Award for exceeding sales expectations.
In 2002, Robert setup Organised Confusion to pursue additional projects on a freelance basis. By 2003, Avon had become his first major client. Since then, Organised Confusion has been fortunate enough to work with some of the biggest brands, collaborating with world-class creative talent and renowned model agencies, such as Models 1, Premier, Storm, IMG, Select and others.
Aside from his freelance work, Robert designs and sells creative products via the Organised Confusion Shop. He also inspires urban consumers through his online publication ‘The Urbanite Guide,‘ — designed to promote and support SMEs in the leisure and entertainment sectors.
Robert is a proud father of two girls and a lover of travel, culture, arts and good food!